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Business owners must find ways to generate leads. Leads are important as they can turn into customers who can purchase from you, hence promoting the growth of your business. There are a number of ways to generate leads. But one of the most effective ways is from your blog.
This is what makes blogging crucial for any business. According to HubSpot, 60% of consumers regularly read blog content. But how can you generate leads from your blog? Well, keep reading this article as we discuss these and much more. Let’s get started.
How Do Blogs Generate Leads?
Before we look at ways in which you can generate leads from your blog, let’s see how blogs generate leads. Of course, bloggers generate leads through their content or blog posts. But it’s worth mentioning that reading high-quality content doesn’t necessarily mean that your lead will take action. Instead, you need to take certain steps to push them to take action. For instance, you can do that by encouraging them to share their contact details on the lead capture form to put them through the purchasing process.
What are these ways that bloggers can push leads to share their info? Well, they can execute various tactics, ranging from high-quality calls to action [CTAs] in their blog posts, offering content upgrades, hosting giveaways, and so much more.
It is worth mentioning that all of these tactics are based on providing leads with high-quality, educative content, meaning that bloggers must offer good content if they want to generate leads.
With that said, let’s look at some of the ways bloggers can generate leads from their blogs.
1. Create a valuable lead magnet
A lead magnet is basically a piece of downloadable content that provides value to your target audience, of course, in exchange for their information. Most people are willing to part with their valuable contact information if they are offered a downloadable asset for free. This tactic can significantly work in generating leads.
But how can you create a valuable asset your audience will want to download? Well, you need to start by finding a pain point for your target audience and then create a perfect piece of content that addresses the pain point and provides a way to fix it. You can then format it in a beautiful e-book format, and then require an email address to access the download link. Then you can add the email addresses to your list. But you must ask permission first.
It is worth mentioning that the lead magnet should be directly related to your blog’s content.
2. Use natural CTAs in your blog posts
Of course, your blog posts must have a call to action. How will you generate leads if you are not persuading your visitors to take action? You need to get your visitors to take action. It can be to sign up, click, download, subscribe, read something, contact you, etc. This is one of the ways to succeed in making your blog to generate leads.
A strong call to action should be action-oriented and persuasive. It should also show benefit to the reader. In addition, it should be easy to locate. Your visitors shouldn’t struggle to find your CTA. The best place to put your CTA is at the top of the page or at the end of the post.
3. Offer exclusive content
If you want to generate leads from your blogs, you should offer more than the usual free blog content: offer your readers exclusive content. This can make you attract high-quality leads who are more likely to convert. It could be in the form of asking your readers to sign up for a webinar, join an online community, or even listen to a podcast.
This exclusive content can be somewhere in or at the end of your post. This is a strategy that can have a significant effect on engagement and conversions.
4. Use the right keywords
Choosing and using the right keywords on your blog posts can also help you gain substantial leads. So it is wise to research keywords before you pick your topic. It is important for you to understand what users are searching on the internet and what keywords you should use to rank higher in search results. Fortunately, Google Keyword Planner can help you select and use the right keywords. Remember that one of the best ways to generate leads from your blog post is to implement an effective SEO strategy that is based on high-quality content along with in-depth keyword research.
5. Write on unique topics
With the stiff competition out there for readers’ attention, you must ensure that you write unique topics. Avoid writing on generic topics that have been overblogged in the past. That’s why you must do your research diligently to find topics that haven’t been overblogged about, and then you can write a compelling blog post about them.
6. Create educative, helpful content
It’s not just about writing on unique topics; you must also ensure that you write high-quality, educative content. If you are writing a post just to generate leads, you are doing it wrongly. You need to provide real, actionable content that can help your reader in one way or another. Think about your target audience and what they need. Try to think about the questions running through their minds and provide answers to those questions.
7. Share your blog posts on social media
Another effective tactic for generating leads from your blogs is by sharing them on your various social media platforms. However, it is worth mentioning that attracting readers’ attention on social media platforms can be quite difficult because of the several brands that are doing the same.
This is why you need to make your post stand out from the crowd. How can you achieve that? By making it high-quality, educative, and more engaging. Use high-quality images, videos, and infographics to grab the readers’ attention, as this can make the users want to read your blog, hence generating more leads.