If you’re a busy entrepreneur, you understand the benefits of education. You understand the importance of time as well. Get the essential takeaways from Sell Like Crazy by Sabri Suby right now.

This is a summary. However, if you want to get a deeper insight into the book, we recommend purchasing a copy of the book or an audiobook. You may find it on the Sell Like Crazy website.

Head Start

In today’s society, your ability to harness the power of digital marketing is critical to your capacity to be successful in the company.

Too many marketers fail to successfully leverage sophisticated web tools like Google, Facebook, and email to promote sales. They squander significant time and money on inefficient marketing that fails to reach thousands of prospective clients.

Sabri Suby’s book “Sell Like Crazy: Educates you on How to Get as Many Clients, Sales as You Can Possibly Handle” walks readers through nine stages of becoming a modern-day selling machine.

Sabri Suby’s book is known to be one of the best books to read for beginners in digital marketing.

The book discusses nine stages that entrepreneurs must go through in order to create massive sales. “Preparation” is the first step, and it concentrates on placing the reader in the correct mentality for success. Each following stage takes the reader from novice to strong salesman.

About Sabri Suby

The writer of the book ” Sell like Crazy” is known to be Sabri Suby, the founder of King Kong, a digital marketing firm located in Australia that was launched in 2014. His firm employs over 60 individuals and serves clients all around the world.

His debut book, Sell Like Crazy, was released in 2019.

Using Digital Marketing to Drive Sales

High-Value Content Offers (HVCOs) to build trust, as such, make use of value content
Leverage time to drive sales
Nurture dream client relationships over time
Focus on solving your client’s problem

#1: Your Mindset

Preparatory Phase: Your Mindset

You know how the saying goes, ” whatever you want to become, you should think like one. It would interest you to know that Successful people eliminate time-wasting hobbies and concentrate entirely on money-making pursuits.

There is a distinction between being busy and being productive. Nitpicky tasks on your to-do list will keep you occupied but will destroy your productivity – and, eventually, your revenue.

Successful company entrepreneurs use the 80/20 rule and the 64/4 rule to manage their time properly.

80/20 Rule

Concentrate solely on the 20% of business operations that generate money. The remaining 80% of your company operations may and should be delegated or outsourced.

64/4 Rule

4% of your operations generate 64% of your company’s revenue. Make it a point to devote 100% of your attention to your 4%.

Your Business is Sales

Your primary objective as a business owner should be sales. This means that you should devote the majority of your time and attention to marketing. Your marketing must emphasize the solution to your client’s problem rather than the product or service itself.

Identify Your Most Valuable Customers

The 80/20 Rule might help you find your most valued consumers.

In most cases, 20% of consumers account for 80% of overall income. The top 20% of that 20% (or the top 4% overall) account for 64% of your revenues.

What do this 4% have in common? What other items do they enjoy? How did they track you down?

Next, concentrate your marketing efforts entirely on this 4%. Learn more about them by going to places where they hang out online, such as specialty Facebook groups, forums, YouTube comment sections, Amazon reviews, and so on.

What are their issues? What are their worries? Desires?

Knowing your ideal customer thoroughly can assist you in developing your product and service offering, marketing strategy, value proposition, price, copy tone, advertising channels, and more.

#2: Get to Create the Perfect Bait for Your Dream Buyer

Now that you have identified your ideal consumer utilize marketing to entice them – whether they’re ready to buy now or not.

Your objective should be to target the 97% by providing value and information, not to wager that someone in the 3% of “purchase now” prospects would notice your ad and act promptly.

The most efficient strategy to reach 97% is to give a High-Value Content Offer (HVCO). You should provide your prospects with value and a solution to their problem without acquiring anything. All they have to offer in exchange is their name and email address.

Tips for Effective HVCO (High-Value Content Offer)

An HVCO is not an ad. It’s free, value-added information that provides the prospect a taste of what’s to come if they work with you. It follows the idea of “give before asking.”.

Present information like public service announcement
Try not to dismiss long-form copy
Get to create an Attention-Grabbing Headline
Be Sure Every Point Touches a Burning Issue
Make sure you keep it Simple

#3: Capture Leads and also Get Contact Details

Consider cultivating your 97%, like entertaining them – don’t try to sell them straight away.

Don’t overwhelm prospects by directing them to your website’s homepage or landing page. Use an excellent “opt-in” page to force prospects to freely submit their name and email address.

The Elements to be Included in Your Opt-In Page

Powerful headline
A subhead that can restate your offer and what they’re getting
A Highly compelling, punchy bullet points describing the valuable content
An image of what they’re getting – such as a free report, e-book, cheat sheet, etc.
A form that enables prospects to enter their name and email address to access the content.

#4: The Godfather Strategy

PHASE 4: The Godfather Strategy

The Godfather Strategy entails making an irresistible offer to your prospects. Here are some pointers to help you eliminate hesitation and create an attractive offer every time.

How to Create an Irresistible Offer

Sell benefits, not features
Start with outrageous
Research competing offers
Make it believable
Establish the value of your offer
Value of premiums
Power guarantee
Scarcity
Booking a free consultation

The first step is to design an offer page that includes your advantages, features, and basic information such as cost and how to buy. Next, write out the most absurd offer you can think of — then start reducing it back to something you can give with the same tremendous spirit.

Establish the worth of your offer by demonstrating what you would typically charge or what the competitor charges. Explain why your product or service is a good buy, even at full price.

Premiums are free freebies that your prospects receive with their purchase. Having hot premiums has been proven to double or triple your sales.

Your power guarantee convinces your prospect that they “can’t lose” by removing risks from the equation. It demonstrates your certainty that you will keep your word.

However, ensure the scarcity is genuine, or you risk damaging your brand’s reputation. Scarcity urges your prospects to act quickly or lose out on something special.

If you’re giving out a free consultation, you need to show how valuable it is even if the person doesn’t end up buying from you.

#5: Traffic

PHASE 5: TRAFFIC

Many marketers mistakenly believe that they need more traffic when, in reality, they just need an offer that effectively converts that traffic.

The Importance of Unit Economics

Know exactly how much a customer is worth to your business over their lifetime
Know how much you make from one customer
Know how much you can spend to get a customer

The most prosperous companies employ a variety of traffic streams to get leads. Start with one channel, such as SEO, Google Ads, Facebook Ads, Instagram Ads, YouTube, LinkedIn, etc., based on your budget.

Establish a lucrative conversion strategy after being clear about your cost per lead and cost per acquisition from this channel.

Targeting 3% of Prospects in Buy Mode

Use Google Ads or SEO
Use purchase-intent keywords and phrases

Targeting 97% of Prospects Not in Buy Mode

Any social media platform is effective, but Google and Facebook are the best
Create tailored messaging for cold, warm, and hot prospects
Build value and educate over time
Entice prospects to click the ad (never try to sell from an ad)

Using Google Ads Effectively

The key is a compelling title, but you’ll need to experiment to get it right. Usually, it takes 20 tries to find the ideal headline. The ideal headline is surprising, inflammatory, and says the exact opposite of what your rivals are saying.

Using Facebook Ads Effectively

Make sure your advertising is mobile-optimized because the majority of Facebook users visit the site via mobile devices. Utilize Facebook’s features to precisely target your ideal customers.

It’s a good idea to present your Facebook advertising as breaking news. The content that reports a new discovery or piece of study receives the most shares and interactions.

There are essential elements to be aware of in any Facebook advertisement. Here are some pointers for using each component correctly. The Introduction

Make an announcement to your audience or use a news aspect. Try both brief and lengthy introductions; both are effective. The Ad Picture. Your photo needs to appear to be typically shared material. The button for the CTA

A brief statement like “Inquire Now,” “Learn More,” or “Download” serves as a call to action and encourages the reader to take further action.

According to research, the least intimidating and most effective option is “Learn More.” Or, go in with a news aspect and call out your viewers. Both brief and lengthy introductions can be used, so try both.

#6: The Magic Lantern Technique

PHASE 6: The Magic Lantern Technique

Once a potential customer opts in, you may free nurture them online. In most cases, email and video together work best for this.

How do you persuade a prospect who has opted in but isn’t quite ready to make a purchase?

The Magic Lantern Technique

The Magic Lantern Technique may be used to nourish the 97%. Imagine using this strategy to lead prospects along a metaphorical route to their ideal destination while providing them with a ton of free value and goodwill along the way.

Your Magic Lantern Technique will consist of the following:

2-3 informative videos with a call to action at the end
Videos should gradually lower skepticism while building trust
Videos are 80% value, 20% pitch at the end
Hint that there is more valuable information coming in the next video
If you’re selling a service, offer a free, no-pressure consultation

#7: Sales Conversion

Think “sell like a doctor” and focus solely on the diagnosis rather than the treatment plan. Spend time analyzing the issue, and if your product or service assists them, make an irresistible offer.

Here are some suggestions for diagnosing a prospect’s issue while you’re on the phone with them.

Get to the bottom of their “why.”
Ask open-ended questions and listen
Ask your prospect to tell you about their desired outcome
Learn about their frustrations, struggles, and everything they’ve tried in the past that didn’t work

Move on to your value proposition once you have fully understood the prospect and “diagnosed” the issue. Make a strategy and outline all the ways you can address their issue.

You should practice your sales spiel in advance. A 2-minute time limit applies to your pitch. Affirm your prospect’s language while discussing their issue in your pitch.

#8: Automate and Multiply

PHASE 10: Automate and Multiply

Keep in mind that most prospects entering your funnel won’t take the necessary action. That is how the business operates.

Do we abandon these possibilities? No. We keep in touch with them by offering value via email as we nurture them over time.

The 3 Things That Matter In Email Marketing

Email marketing should have three objectives: delivery, opening, and clickthrough.

1. Get It Delivered

Three factors determine whether your email will appear in your prospect’s inbox as opposed to their spam folder:

Sender reputation
Bounce and compliance rates
Recipient engagement.

Make sure you’re utilizing a reliable email platform as your initial step. If your email list size is less than 10,000, MailChimp is a smart choice.

The next step is to build a solid reputation for your IP address. A series of digits known as your IP address serves to identify your machine. Visit www.senderscore.org to learn more about your “sender score” or IP reputation.

Ensuring that at least two-thirds of your emails provide value and education is the greatest way to raise your sender score.

Start cautiously to establish your reputation if you have a fresh IP address. Until a positive IP address reputation is established, send emails slowly and in small volumes.

2. Get It Opened

Emails sent in plain language feel more personal, making them more successful. Sexy logos and graphics give the impression of a sales pitch rather than friendly correspondence.

Your email should be written in a casual and polite tone. Do not attempt to sell. Don’t be scared to be divisive as you converse with your reader as though they were a friend.

The Subject Line

One of the single most effective methods for increasing email open rates is your subject line.

Here are some guidelines for writing a strong email subject line:

Use a personal sender name — not your business name
Use sentence case or lowercase letters with minimal punctuation.
Keep it to four or five words max
Provide intrigue or ask a question

Subject lines with 20 characters or fewer perform better than those with medium lengths (21-60 characters). Open rates and unique click rates are a little bit higher than usual for subject lines that are 61 characters or longer.

Email Timing

Numerous studies have shown that Tuesday is the best day to send emails. Thursday comes in second. The optimum hours of the day are between 6 and 10 a.m., 2 and 8 p.m., or from 8 to midnight.

3. Get It Clicked

The purpose of your email marketing is to get recipients to visit another landing page by clicking outside of the email.

The best advice is provided here on how to get readers to click through to the rest of your email.

Captivate with an interesting fact or statement
Get their attention with a “pattern interrupt”
Include fascinating real-life stories or examples
Include an enticing call to action at the end (don’t ask, tell!)

Conclusion

Thanks to the internet, marketers have access to strong tools today.

Sabri Suby cautions that improper use of these technologies can result in thousands of dollars in lost income as well as hours of lost time and resources.

Anyone can learn how to leverage digital marketing to boost sales and expand their business using the ten-phase approach in Sell Like Crazy.

Frequently Asked Questions on Sell Like Crazy

What’s hard selling?

A hard sell is a sales technique that uses direct and forceful arguments to persuade a customer to buy quickly.

Hard sales are often the reverse of most sales tactics advised for today’s market, yet they may be successful if applied appropriately.

What are the 5 selling techniques?

The following are the five selling strategies that every salesman has to learn.

Active Listening. One of the reasons prospective customers are leery of salesmen is that they expect a forceful approach and pressure to buy a client.
Warm Calls
Features and Advantages.
Needs and Solutions
Social Selling.

What is the key to selling?

As a sales professional, you must cultivate seven essential selling behaviors. Prospecting, building rapport, determining needs, providing solutions, responding to objections, completing the deal, and obtaining repeat business and referrals are all things they do. They follow a set order.

What are the best selling tips?

Effective sales techniques: 7 tips for more consistent sales

Be methodical while creating leads.
Understand the sales cycle.
Understand your numbers.
Actively look for recommendations.
Concentrate on getting appointments.
Be prepared for rebuttals.
Observe and pay attention.

Is sell like crazy worth reading?

Business entrepreneurs must read this! Your company operations and way of thinking will change as a result of the straightforward realities presented in this book.

You’ll discover how to go from being a business owner who works for their company to becoming a business creator whose company works for them. Great reading!

FAQs